Santa Cruz Organic

CHICO, Calif. (March 13, 2008) - Today's foodie consumers like foreign flavors that are available at their local supermarket. Santa Cruz Organic®, a leading organic juice brand in the natural foods channel, debuts two exotic juice blends for these taste adventurers: Strawberry Kiwi and Passionfruit Nectar. Both new products will be unveiled at Booth #2304 of the Natural Products Expo West, March 14-16, in Anaheim, Calif.  

In 2006 the Center for Culinary Development reported exotic fruits are becoming more popular with American consumers who are keen to eat healthful foods while trying new tastes.

Sweet and tangy, Santa Cruz Organic Passionfruit Nectar offers an exotic treat to the senses. Strawberries and kiwis have long been a popular flavor match in beverages.  Santa Cruz Organic Strawberry Kiwi provides the first 100 percent juice and certified organic version of this pairing.

According to The Organic Center,[1] conventionally raised strawberries are among the top fruits for pesticide residues. The Environmental Working Group lists strawberries in its "Dirty Dozen" of pesticide-prone fruits and vegetables.[2] All of the strawberries sourced for Santa Cruz Organic products are certified organic. 

Santa Cruz Organic Passionfruit Nectar and Strawberry Kiwi are each 100 percent juice. Both contain no added sugar, artificial flavors or preservatives and are certified organic by Quality Assurance International in accordance with U.S. Department of Agriculture's organic regulations.

Santa Cruz Organic is not just a manufacturer of healthy products; it is a steward of the environment. The company sources its fruit and vegetables from certified organic farmers as a way to protect natural resources and biodiversity. By purchasing "green-e" renewable energy offsets, Santa Cruz Organic ensures that 100 percent of the power requirements for its manufacturing are generated by environmentally responsible methods. Santa Cruz Organic has

[1] The Organic Center, "Minimizing Pesticide Dietary Exposure Through the Consumption of Organic Food," 2004, http://organic.insightd.net/reportfiles/PESTICIDE_SSR.pdf.

[2] Environmental Working Group, "Shoppers Guide to Pesticides in Produce," http://www.foodnews.org/walletguide.php.